Category: Swhengtee News
Published: Friday, 29 September 2017 11:41
The uniquely different expo wowed visitors with many firsts in the industry.
Held in conjunction with the One Belt, One Road EXPO (Property & Finance), the annual Swhengtee Expo showcased a wide variety of activities for the benefit of property buyers and investors. Held at the Mid Valley Megamall Kuala Lumpur during the Hari Raya weekend in June, the expo boasted a number of firsts.
It was the first expo to feature 15 proptech pioneers in Malaysia, the first to feature an all-China section as well as the first to kick off a nationwide Smart Young Homebuyers Initiative and Edutour campaign.
Organised by Swhengtee Group together with co-organisers, Real Estate Malaysia (REM) and Asian Property Review (APR) magazines, the expo also witnessed the launch of the Malaysia-Xiamen Chamber of Commerce and the Malaysia Proptech Association.
As in the past, property education in the form of free forums and talks by property experts featured strongly during Swhengtee expo. Well-known speakers who shared their investment tips included Chris Tan, Elizabeth Siew, Dr Daniele Gambero, Tan Hwa Chuan and Alan Poon plus a host of proptech founders.
“This is in line with Swhengtee’s aim of always providing unique offerings to the property
industry,” said Dato’ Sri Gavin Tee, President of Swhengtee Group.
“For me, an expo is not just an expo. We use this platform to serve the industry. It is my passion and dream to share and educate the public. That’s part of the reason for our “Anyone can be a property millionaire programme and Reality TV show” - to prove that anyone including the young and disabled can own a home.”
Malaysian Minister of Tourism and Culture Dato’ Seri Mohamed Nazri bin Abdul Aziz said Tee managed to transform an expo – typically a marketplace for developers and homebuyers - into a huge educational event promising to make the public aware of all the options and opportunities in the market today.”
Nazri, who digitally launched the Malaysia Xiamen Chamber of Commerce via Virtual Reality signing, noted: “I believe the timing is perfect for this association to be set up - we expect much closer ties with them in Education, Trade and Tourism or even cultural exchange such as film production.”
Smart Young Homebuyers Initiative
Another big draw was the launch of the Smart Young Homebuyers Initiative and Edutour campaign, a brainchild of Tee, which offered 100 free learning opportunities throughout Malaysia. Supported by more than 50 property experts, the programme will benefit young homebuyers who are the main driving force of the market today.
“We are supporting the young because they are the ones most in need of guidance – the property investing world is full of pitfalls. Even the experienced ones can lose money and it may take years to undo one mistake,” said Tee.
“There are many schemes now with very attractive marketing strategies and loans of 30 years or more that are targeted at them. This is where we foresee a problem being faced by young buyers. The chances of making mistakes in their first home purchase are very high due to their lack of experience, knowledge and investment skills,” the international speaker said.
“Just because the property is cheap and the loan is easy to come by, doesn’t mean the young buyer should rush in. This is why some of us, about 50 property experts, feel it’s our duty to provide a channel to educate them on the right way of investing,” he added.
This long-term initiative is supported by Asian Property Review (APR) and Real Estate Malaysia (REM) magazines as well as other well-known media partners. It will kick off soon with an Edu-tour with its starting point in Kuala Lumpur.
“Silicon Valley Of Southeast Asia”
Speaking later at the launch of the Malaysia Proptech Association, Tee said: “Property investment will undergo a gamechanging transformation as it dismantles the traditional way of buying and selling, and building. Proptech will certainly change the way we invest in property.”
The increasingly robust tech-enabled apps and software, and more sophisticated hardware will drive the real estate industry towards a more transparent setup where we will see faster completion at every stage of the building and buying process, he added.
The property consultant noted that proptech innovation will allow greater ease of use, easy storage of critical documents on cloud and best
of all, “you don’t even need to be physically present to buy, rent or furnish a property unlike the practice previously”.
At the heart of this transformation are big data and artificial intelligence, two developments that are currently being led by the United States and United Kingdom, with Asian countries such as China, Singapore and Malaysia trailing closely behind. “Some of our local start-ups are doing very innovative stuff – I believe the number of such start-ups will increase exponentially as more big corporations and venture capital funds invest in them on the back of a very encouraging government policy.”
Tee cited the example of the setting up of the Digital Free Trade Zone (DFTZ) in Malaysia, which is considered the world’s first. The zone will be a future one-stop digital hub for logistics, payment gateway, clearance and data standardisation for Southeast Asia, as well as serve as a platform to encourage traditional brick-and-mortar businesses to transition into e-commerce. Additionally, the Electronic World Trade Platform (eWTP), the brainchild of Jack Ma, is intended to help SMEs overcome complex regulations, processes and barriers.
“All these developments have the potential to turn Malaysia into the ‘Silicon Valley of Southeast Asia’, Tee noted. At the Swhengtee Expo, seven proptech start-ups had participated.
Overall, the turnout was about 16,000 people – the most packed events being the launch by Dato’ Seri Nazri, Tee’s talk (in Chinese) and the forum entitled “Are we at the bottom?” (in English).
Some of the attendees included the President of Malaysia Xiamen Chamber of Commerce, Mr Zheng Pei Zhi; heads of relevant associations and hundreds of investors from Xiamen, Beijing, Macau, Cambodia, Xi An, the Philippines, Singapore, Brunei and Malaysia.
Major developers which took part were Ecoworld, HCK Group, Mah Sing Group, MRCB Land, Sunsuria Berhad, Guocoland Malaysia, IOI Properties Group and OCR Group.
-Source from Asian Property Review-